Obviously preparing for the www.monclersoutlets.com shoot is something stressful, making the collection is too. Plus, the brand is on a growth run of recent years thanks to its Moncler Genius marketing strategy.
Hiroshi Fujiwara's multi - disciplinary approach the brand has established fragment design as an instantly recognisable establishment, making their collaborative iteration of the Air Jordan 1 one of the most coveted takes in the silhouette.
In the first half of 2018, total corporate investment in Moncler reached 14.1 million (around 15.9 million), up from 5.5 million the year before, spent on a logistics hub in Piacenza, Italy and the development of information technology and omni - channel platforms, among other initiatives.
A few of these - including the collaborations with Alyx, two Genius newcomers, Hyke and Dingyun Zhang, plus the returning prodigal son Palm Angels, are ready to see and should be up on Runway pronto.
"I was really just trying to merge the DNA of Moncler and the DNA of Alyx," Williams tells me over the phone from Milan, where the collection launched earlier this week.
If his first season of puffy spike jackets for Moncler edged into the performative, this one is purely practical. Moncler Jacket But the real challenge for Kering will be its ability to effectively manage a growing portfolio of mega - brands.
If that felt a little like a fond adieu, both Fujiwara and the team on call declined to specify whether this collection was this Moncler flavored fragment of Frgmt's final drop.